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In the 1930's, the company began a tradition of promoting sales with Richardson "Sailaways", where groups of new owners could pick up their boats at the factory in North Tonawanda, and cruise together en masse along the Erie Canal and down the Hudson River to New York City.
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Advertisements touted the Richardson's, "Smartness of appointments, practicability, and the famous unmatched-dollar-value are easily evident." And further touted: "You need not be rich to enjoy the sport of power boating--in a Richardson." Still true to this day.
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Additional Links:
- www.richardsonboats.com/ Richardson Boat Owners Association
- Richardson Boat Co. Gallery - by N. Tonawanda History Museum
- 1935 Richardson Sailaway Movie (YouTube)
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